For instance, Smart scroll will scroll the screen based on the angle of your head and Smart pause will stop playing a video when you look away.

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The key is a filter that sits in front of the projector to block vertical regions of the screen, meaning that each one of your eyes sees a slightly different picture based on the angle at which it views the screen.

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When they first walk through the front door, an array of sensors will detect their presence and bring the lights up, adjusting levels throughout the day based on the time, angle of the sun and the weather.

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"The entire App Gear range is based on toys that have got this kind of app angle to them, " explains Mr Baulch.

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Oddly enough, the cynical angle of the show which basically revolves around instant fame and celebrity based on notoriety seems even more relevant today as we live in a world chock full of "celebrities" from Big Brother, Popstars, Fame Academy and a host of other reality shows.

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