One challenge ahead is for ad agencies to learn how mobile location-based messaging works best.
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Kakao co-CEO Sirgoo Lee said his Seoul-based messaging app makes roughly half its money from promoting mobile games of third-party publishers.
While it's not revolutionary (there's clear traces of the Hotmail app), it provides an avenue for Exchange-based messaging on a platform where access still isn't guaranteed.
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Founded in 2005, Meebo started out as a browser-based instant messaging service and expanded into a social toolbar product for publishers.
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One example is Kenya, where technologically simple e-payment platforms based on text messaging are thriving.
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This involves mining data for lifecycle events to generate targeted messaging based on an automated trigger engine.
Brands who curate movements benefit here significantly more than brands who build their business based on product messaging alone.
The text messaging data comes from Sybase 365, a California-based provider of mobile messaging and commerce services that was acquired by business software giant SAP last year.
You might remember Zipwhip from its SMS-enabled espresso machine, but the outfit's hoping a new feature added to its cloud-based text-messaging platform will catch your attention this time around.
Companies like Nike and Puma are also following this trend, tapping collaborations with everything from location-based apps to messaging services in attempts to lead the way into what will undoubtedly become a crowded marketplace for consumer engagement.
Also coming are a new lineup of Brew MP-based devices for quick messaging phones.
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Comverse, a New York-based voicemail and voice messaging systems firm, was founded by Alexander in the 1980s.
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Esendex, a mobile messaging service provider based in Nottingham, has been creating the means for clients to send a text message for more than eleven years.
Tech-savvy travelers are also taking matters into their own hands and using social media tools such as blogs, location-based technologies, and instant messaging services to respond to emergencies.
Banks began offering mobile banking five or six years ago in the form of text messaging and web-based browsers.
It is true that the combined firm would dominate the markets for instant messaging and web-based e-mail, but neither is lucrative.
But thanks to the fast adoption of instant messaging and Internet-based telephone systems, the days of cheap and easy video calling may finally be here -- they just don't run across phone lines.
Facebook recently launched its own group messaging app, Messenger, based on Beluga, a start-up that it acquired.
She said the measures would help modernise crime-fighting laws, to combat criminals' use of internet-based phone calls and things like instant messaging and social media sites like Facebook.
The juggernaut of messaging apps is widely considered to be WhatsApp, based in Mountain View, Calif.
And to top it all off, upcoming features include free text messaging, custom ringtones, wallpapers and location-based services.
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For many, it was hard to tell which side of the system broke down worse--the electronic messaging system or the dwindling number of floor-based traders who use it.
MasterCard has launched its Mobile Money partnership program with Indian mobile services provider Comviva, mobile messaging service Sybase 365, and a Singapore-based mobile financial services company Utiba as initial partners.
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London-based Skype Technologies distributes an application that works like an instant messaging service, but instead of trading text, users plug in a microphone and speakers and have a voice conversation.
According to mobile research firm M:Metrics, 49% of American mobile phone users actively use text messaging, which explains marketers' interest in text-based campaigns.
Last week, a social messaging app called Kik announced that an a HTML5-based web app platform it had created on top of its texting service could now send push notifications.
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On Wednesday, Google added a new social messaging service, Google Buzz, to its Gmail web-based email service.
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The phone's hardware isn't as impressive as Samsung's, but the software is easy to use, and it's based on a strong idea: taking the pain out of communicating across email, text messaging and social networks.
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