Next he pushed executives to develop a new marketing strategy based on energy conservation, again building off the experience at APC, which came to dominate the data-center business by developing new products, including cooling systems that adjust themselves to the demands of individual server racks.
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Unlike many internet-based businesses that have a marketing strategy to capture generic search traffic, my business is meant to be the basis for a unique brand.
For several years the main marketing strategy for Atlanta-based confectioner Chupa Chups has involved getting its gourmet lollipops into celebrity-chocked clubs and fashion shows.
Godfrey's Indianapolis, Indiana-based company, Aprimo, sells software that plans and automates any company's marketing strategy.
What this software does to overall system performance probably varies from machine to machine based on processor speed and version of Windows, but it is a very innovative marketing strategy to use what many users will consider as a missing feature in Windows 8 as a hook for a revenue producing app platform.
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Based on numerous studies, we find that garnering referrals from other professionals tend to be the most effective marketing strategy for creating a steady stream of wealthy clients.
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Mark Carr is the managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines strategic consulting with the best in marketing science to help clients capture new growth opportunities and improve their existing business.
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To play a leadership role in setting strategy within the enterprise, CMOs should insist on data-based decision-making, and measuring marketing ROI to determine the financial returns on their marketing investment.
In fact, the new social media start-up is not only basing its entire marketing strategy on how very much it is not Facebook, but the very inspiration for the site was based on the idea that Facebook was mistreating its customers.
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