In attempts to appeal to a younger crowd, the company is relying heavily on Web-based marketing and e-commerce sales.
Urban Airship - Improve customer engagement with push notifications, location-based marketing, and analytics.
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"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
ResultSource, a San Diego-based marketing consultancy, specializes in getting books onto bestseller lists, according to The Wall Street Journal.
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It helps that their powerful cloud-based marketing automation software helps them analyze and plan for the very things we are talking about.
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"It's a good system, " said Lars Svensson, Bangkok-based marketing director, who appears to relish properly pronouncing words that sound especially unsavory to Thai ears.
Experience- based marketing only works when it is focused on the experience instead of the marketing message, which is a big difference between success and failure.
Risk management and protection may not be as sexy as exciting new marketing ventures or locations for your next shoot, but reality-based marketing and real engagement rarely is.
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Fighting for mindshare in rural Africa calls for community-based marketing.
When you consider this in context of the ultra-short attention given to computer and television screens among a growing media multitasking crowd, experience- based marketing is ever more appealing.
"People will increasingly turn to volunteer work to lift their spirits during the economic crisis, " predicts trend analyst Kiwa Iyobe, of the New York City--based marketing consultancy Suite 2046.
Julie was paired with Ethnie Miller Simpson, co-managing director and founder of BRANDZ Avenue, a Kingston, Jamaica- based marketing company focused on building global brands.
It must change from production-based marketing to market-based production.
Greater balance between mass customer marketing and account-based marketing.
In order to accurately calculate "ad-conversion" rates (ad-speak for landing customers), retailers are increasingly relying on companies that use "cookie"-based marketing programs to track the routes consumers take to an eventual purchase.
The Toyota event is "great for the Digg brand because it credentializes the platform and gives them news value, " says Adam Hanft, a brand strategist with New York-based marketing firm Hanft Projects.
There are many fresh opportunities in location-based marketing.
In fact, relationship-based marketing was the only technique that business owners had before they could spread the word to broader audiences through print, then radio, then TV, then the Web, and now through social networks.
Palm (nasdaq: PALM - news - people ), for instance, hired Avantgarde, a San Francisco-based marketing company, to outfit stars like Matthew Broderick, Mario Batali and Peter Gabriel, among others, with its line of Treo smartphones.
By making thought leadership core to most any web-based marketing efforts, not only will it be possible to reach the top ranks of relevant searches, but the thought leadership content will be able to be expeditiously and dramatically improved.
In August I wrote about how SaaS-based marketing technologies make it easy for the marketing department to use quite a bit of marketing technology without ever having to talk to a CITO. (See Marketing Technologies Bypass IT.) While it is clearly possible for the CITO to never set foot in the marketing department, the question is: Is it a good idea?
Online education website Udemy and Retailigence, a location-based mobile marketing company, are notable graduates.
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"As spreadable as butter on hot toast, " is how one London-based digital marketing agency describes its advergames.
He expanded his reach in December when he became a brand ambassador for Lisbon-based mobile marketing start-up Mobitto.
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Michael Matthews is Managing Director of NYC-based mobile marketing consultancy, The Mobile Culture.
Is it also based on marketing and no doubt thousands of test subjects?
Jonah and his brother are successful serial entrepreneurs who made their mark and fortune creating and selling transactional-based digital marketing businesses.
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But these web based email marketing services come with their own drawbacks.
The distribution and aviation firm said it had reached agreement to acquire the entire issued share capital of Kent-based Orbital Marketing Services Group.
BBC: Edinburgh firm John Menzies buys marketing firm for ?20m
Twenty-seven percent of gift-givers wait until the last minute to make their purchases, according to a 2006 gifting survey conducted by Pennsylvania-based Unity Marketing.
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