Also new for 2012 is a cloud-based architecture to increase the VIERA Connect IPTV platform to an unlimited number of apps, thereby cementing its reputation for creating innovative and cutting edge products and focusing on providing the consumer with the ultimate in home entertainment.
Panasonic first introduced its concept of connected HDTVs five years ago and in 2012 VIERA Connect1, Panasonic's proprietary IPTV platform, continues to improve its functionality by employing a cloud based technology and philosophy, allowing for an unlimited number of apps being available to the consumer.
We do know that Microsoft has been working on IPTV stuff for years now (they already offer a set-top box-based system that's being test marketed by a handful of telcos around the world), so it wouldn't be a shock to see them try and leverage the Xbox 360 as a platform.