Businesses are building or shrinking marketing budgets based on limited information, and often the wrong information.

FORBES: Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2)

Hospitals then set budgets based on expected revenue, not based on the cost of providing specific services.

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Once they receive their vehicles, they must make low monthly payments based on their personal budgets.

CNN: Woman gives low-income workers 'Wheels of Success'

But the question is whether these budgets are based on realistic expectations.

NPR: Fact-Checking the State of the Union Speech

Oil prices are down, but Gulf government budgets are based on far more realistic oil prices than those reached in the last year.

BBC: Financial crisis: Global round-up

The OBR will provide the economic and fiscal forecasts on which budgets must be based.

ECONOMIST: Why budgets will be more grown-up

Home-based staff can save the budgets of users up to 30%.

FORBES: Written By Angela Selden

This will be within a care system "based on the principles of personalised budgets, the findings of the commission and recognising the importance of the support that ILF users have built their lives around".

BBC: Mandy Kiddell

He added that a number of campaigners were calling on policymakers and politicians to switch from a target-based policy to schemes that focused on carbon budgets.

BBC: EU 'half way to 2020 emissions target'

Evaluating the nominees based on what percentage of their production they returned definitely favors movies with low budgets.

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This timing-based mindset should be adopted when building your communications plans and portioning out your media budgets.

FORBES: Marketing Is Like Comedy: Timing is Everything

There was only one problem: Medicare forced doctors to find money for the device, called Infuse and made by Minneapolis-based Medtronic (nyse: MDT - news - people ), from their existing surgery budgets.

FORBES: Magazine Article

With bigger production budgets and proven actors such as Helen Hunt and Dennis Quaid to carry the storylines, faith-based films have made huge strides in reaching bigger, more diverse audiences.

FORBES: What Role Does Faith Play in Building Brands?

Severely strained government budgets have convinced state and local governments across the United States to embrace a new form of performance-based investments in energy efficiencyoffered by energy services companies, or ESCOs.

FORBES: Energy Services Sector Sustained by "MUSH" Markets