It will probably never grow as larger as either rival, having long catered to an audience of artists and creative types that limit its base to hundreds of millions of people, not billions.
The Estates of the Oaks, an ultra-exclusive enclave of about 55 homes within the gated Oaks community in Calabasas is home base to a number of A-list types.
Having a variety of different institution types that serve a diverse student base is a plus for consumer choice and welfare, especially given that students have differences in their abilities, preferences and constraints for postsecondary education.
These are a little like the Elemental zones from the previous games (that themselves will be returning in Swap Force) but they relate to the eight different Swap Force types signified by the symbol on the base of each figure.
For example, an online service provider who is having trouble growing its subscriber base might focus on instrumenting their marketing platforms to figure out what types of marketing is attracting the best customers.