Racers follow the stream -- jumping off small cliffs and through waterfalls -- and a final rock face at the base creates one of the last challenges, requiring concentration and crab-walking to climb down.
Iron Maiden may have been formed in a London pub the 1970s, but it wasn't until 1985 when they took to the stage at the original "Rock in Rio" concert that their South American fan base began to swell.
The Rock draws mainstream fans, while also appealing to the hardcore wrestling base. 2K Sports, which has worked with NBA legends like Michael Jordan and Magic Johnson to promote its bestselling NBA 2K basketball franchise, knows the power of a big-time entertainer.