However, the big winner of the event--because it's far more than a game--didn't buy any advertising time for its base brand, but accumulated many minutes and millions of dollars of value.

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In doing so, we are drawing largely on the accumulated skill sets and knowledge base built over the years.

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However, something is amiss, when, in the service of advocating a particular policy, activists and health authorities have to base their claims on a weak body of evidence and ignore a much stronger and more rigorous body of painstakingly accumulated data, which helps put the matter in perspective.

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