"If you are going to bring science into a financial context, I'd rather be honest about it, " Bardy said.

FORBES: Cost Of Saving A Life Gets Higher

District City Councilwoman Cythia Willard Lewis negotiated permission for the convoy to enter New Orleans East with a local police captain, Bob Bardy.

NPR: A Return to New Orleans East

However, at a Medtronic analyst meeting at the conference, lead trial investigator Gust Bardy from the Seattle Institute for Clinical Research insisted that such an approach would not be medically valid.

FORBES: Cost Of Saving A Life Gets Higher