Colorado already has intensive rules aimed at keeping its medical marijuana market in line, including the digital tracking of cannabis, bar codes on every plant, surveillance video and manifests of all legal pot shipments.

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Unlike with Foursquare or typical consumer location-broadcasting software, which either shows your location only to friends or announces publicly that users are checked in at a busy bar, museum, or restaurant, the tracking of Gibbons was extremely granular and showed her on a boat, by herself, in a wooded area devoid of crowds.

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Gerrard came close to opening the scoring when he collected a Torres pass and curled a dipping first-time strike towards goal, only for a back-tracking Brad Friedel to tip it over the bar.

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Chicago-based startup revolutionizes the way people go out at night by automatically tracking and revealing the number of people in a bar, the male-to-female ratio, and the average age of each customer, in real-time, with no need for user participation.

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They can be used for brand security and supply chain tracking of foods that normally can't be tagged with traditional bar codes.

FORBES: Magazine Article