Commissions to design commercial trailers, such as a rolling cigar bar, helped carry the company through the recession, he says.

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Part of that wad went to form a company that Leroy owns just to make the ice-castle trolley that serves as a giant rolling vodka bar.

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But it likely occurred around 1998 in upstate New York at a dive bar with sticky floors and the Rolling Stones, maybe Bruce Springsteen, blasting from jukebox.

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And as a political matter, this bar cannot be too high, lest the government cut off lots of institutions from receiving its dollars, thereby significantly rolling back access for many, many students.

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