"It would probably be difficult to do the traditional or banner advertising in this space, " he says.
Stock-scam Web sites can reach millions instantly via spam E-mail and banner advertising at little or no cost.
The service was initially free but as it expanded, they sought to cover their costs with banner advertising.
Facebook already has a relationship with Microsoft, which is the exclusive provider of banner advertising and sponsored links on the site.
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Businesses receive "banner play, " meaning a banner advertising the establishment appears on the page whenever that camera is called up by a Web viewer.
Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.
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Jonah Bloom, editor in chief of AdAge and moderator of Decker's keynote speech, was more interested in Decker's renewed push into banner advertising instead of its struggling search business.
Net keeps its head afloat since the costs to run the free service are embedded in the retail CD-ROM price (plus selling a million copies of the game doesn't hurt), along with banner advertising and special promotions to make up the difference.
In the West, and especially the U.S., online advertising has been narrowly defined as display (banner) and search advertising.
Indeed, First Virtual, an Internet commerce firm, has developed an advertisement that can act as a tiny shopfront (imagine a Nike ad that would let you order a pair of shoes from within the banner), merging advertising and direct commerce.
To be sure, the move toward search ads isn't strictly new, argues eMarketer analyst David Hallerman--the trickle of advertising funds from banner ads to pay-per-click search ads has been a slow process, he says.
The site owner not only keeps the surfer but picks up a bit of advertising revenue from the banner owner whom he has also duped.
Imbruce has created an ambitious advertising program by offering banner ads and "immersive" campaigns to major clients including Dell, Citibank and General Motors, who target chunks of their advertising budgets at college students.
The power of the brand may well be evidenced by the fact that when I viewed the site within the past hour, a highly respected legal electronic discovery vendor was advertising in the headline banner.
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Yahoo, which reports earnings Tuesday, sells banner ads and other forms of display advertising on its home page, email service and other sites.
Leathes plans to make money from London-based Top10.com through advertising, but not with your typical banner adds.
He proved that he had run a firm that serves up banner ads to other websites before DoubleClick, the leading online advertising firm, filed for a patent claiming rights to the same technology.
The answer is Spongecell, a Manhattan-based advertising technology company that is pouring new life into standard banner ads, and in the process enjoyed 6, 325% growth in 2012.
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Brands that succeed in mobile advertising will insert themselves into these cultural conversations beyond the traditional banner ad.
"As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement, " said David Staas, President of JiWire.
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In the world of online advertising, we saw Google soar at the expense of the online banner.
Last year, Tumblr offered a model that provided native advertising on its service, a very different approach from the generic banner ads Geocities had.
Placing a link and a banner ad on a popular portal site helps, but their main weapon is television advertising.
Specifically, the company purchasing a PPC campaign pays the advertising publisher every time an advertisement, such as a text link or banner, receives a click.
After a few months of trial and error with banner ads and the like, we opted to go with a strict policy that every advertising campaign has a coupon code.
This, Systrom says, would be an alternative to ugly banner ads -- and, it must be said, is exactly the kind of advertising we're inundated with on Facebook every day.
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