Bankoff continues to invest in content: Right now Vox is expanding a state-of-the-art video studio.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
So will Bankoff and team look to bring in more media hackers to attack new editorial areas?
FORBES: Vox's Bankoff on Growing A Modern Media Company: Hire Media Hackers & Let Them Create
And those fans come back: Bankoff says half of all visitors return 20 or more times every month.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
More important, Bankoff has been able to monetize the traffic by drawing a young male audience that advertisers crave.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
In October Bankoff repeated the trick in the videogame vertical, recruiting another AOL alum, Chris Grant, to launch Polygon.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
Bankoff took the reins as Vox CEO in 2008, and its Web-native strategy has been picking up market share ever since.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
Machinima, like Forbes, is deep into the contributor model (as is SBNation, whose CEO, Jim Bankoff, I interviewed a few weeks ago).
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Bankoff is one of the few digital publishers who seem to have cracked a riddle: How do you produce quality content that will also make money?
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
Rather than sell those eyeballs programmatically for pennies, Bankoff has built a sales team of 26 that direct-sells premium sponsorships to the likes of BMW, Microsoft and Samsung.
FORBES: Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web
Vox CEO Jim Bankoff, a former AOL executive, approached Christopher Grant, then editor-in-chief for the AOL video game blog Joystiq, about an opportunity to start a new site.
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Many have taken notice of what Chorus enables Vox to do, but one of the major benefits of Chorus, according to Bankoff, is the type of talent it attracts.
FORBES: Vox's Bankoff on Growing A Modern Media Company: Hire Media Hackers & Let Them Create
So Grant came back to Bankoff and Vox.
FORBES: The Inside Story Of Polygon, The Verge's New Gaming Sister-Site
FORBES: Vox's Bankoff on Growing A Modern Media Company: Hire Media Hackers & Let Them Create
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