If you are very good at giving away money, that is fine, but when you couple financial resources with competence and network, you get a lot more bang for the buck.
So while dry aged beef is an expensive luxury, you get more bang for your buck with a rich deep flavor in every bite that cannot be matched without dry aging, yet very few butcher shops or restaurants serve the stuff.
Or you could use this as a launching pad for other scientific stories with The Big Bang Fair, running 10-12 March in London's ExCeL Centre - a good place to look for inspiration.
Fat Land has taken off with a loud bang that just keeps on repeating, which makes it sound like what happens to you after eating at McDonald's but really says something about the world that Fat Land both reflects and provokes.