Although the legendary group hailed from the United Kingdom, it was evident that soul music was what shaped much of the band's early work.

NPR: Lennon Recalled as Soul Music Fan

The ad features former All Black Sean Fitzpatrick in a pink, fist-shaped bumper car with a black pledge band on a finger.

FORBES: Telecom Cancels Disastrous All Blacks "Abstain For The Game" Campaign