William Wrigley started out selling baking powder, and he thought that including a free pack of chewing gum would help.

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He's also concerned that boys and men "see the bumbling dad ... and think that's what's expected of them, " the stay-at-home father of two told me by phone while baking chips for his kids out of kale from his garden.

CNN: June 15, 2012 -- Updated 1120 GMT (1920 HKT)

Summer has been out in full force for days, baking areas from Missouri to New York to Georgia in life-threatening heat, and unleashing thunderstorms that knocked out power to millions and killed 13 people on Friday and Saturday.

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At the Alwinton Border Shepherds' Show in Northumberland (October) anyone can nominate a new category for a small fee - so if you have a unique talent for carving dinosaurs out of butternut squashes or baking cakes that taste like burgers, next year that rosette could be yours.

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It's part of a massive system that has left one in three Americans baking in scorching heat and has threatened lives and doled out misery for those not fortunate enough to find a splash of cool water or air conditioning.

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It also makes machines that measure out the appropriate amounts of powder in pills, baking soda in diapers, whitener in toothpaste or nougat in candy bars.

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To hear Michael Bartholomeusz tell it, making thin film solar panels out of the promising but beguiling technology known as CIGS is about as easy as baking banana bread.

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