Also of note: an ambitious onsite bakery (complete with a Twitter feed about what's hot from the oven) and gourmet shop stocking Prestat chocolates, Neal's Yard Dairy cheeses, and fruit and vegetables from the kitchen garden at Conran's country home.
Start in the downtown arty-crafty Insadong district, and pop into Crown Bakery (Insadong St) for decent coffee and just-out-of-the-oven breads, doughnuts and pastries.