He haunted boat shows, bait shops and yacht clubs with armloads of new membership kits for his service.

FORBES: Marine Dream

With bait sales down, he has taken a second job as deck hand on a boat BP PLC hired for the cleanup.

WSJ: Gulf's Fishing-for-Fun Culture Also Takes Hit

Each of us knows how to run the boat, work the electronics, and perform in the cockpit (bring lines in, bait the hooks, adjust the teasers, etc.).

FORBES: Why You Should Never Hire Superstar Talent