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The majority of analysts think investors should stand pat on Baidu.com, with seven of 14 analysts rating it hold.
FORBES: Earnings Preview: Baidu.com
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Specifically, we think that Baidu should use its cash pile to focus on the mobile space as it will the primary driver of revenue going forward.
FORBES: With Bond Supported War Chest Baidu Reaches $125 Focusing On Mobile
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With Google fading from the search picture in China, it leaves further room for Baidu to establish a strangle-hold on market share.
FORBES: Baidu Bids Adieu Forever To Prices Below $100
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Even if Baidu attracts new users to its mobile platforms based on its brand name alone, it will need to provide a solid mobile platform that meaningfully engages users to keep them involved.
FORBES: Baidu Can Reach $125 Despite Mobile Monetization Difficulty
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In fact, it already apparently has: In August, after Baidu first listed on the Nasdaq exchange, the China Internet Network Information Center said the company enjoyed 38% of the local search market, with Beijing-based portal Sohu coming in second at 19.6%--and Google having a paltry 12.6% of users.
FORBES: Magazine Article
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The first generation who made it with Baidu, Alibaba, Tencent, Sina and Renren are moving on to do their second or third startup in China.
FORBES: Serial Entrepreneurs Set Up Shop in China