But is it too raw to be repurposed for good, especially with all the baggage of aiming this at Westerners?
Tory party managers were worried that the baggage of the two main Conservative contenders, Lord Archer and Steven Norris, could come back to haunt them.
The term is a play on words, of course, and an example of the old marketing trick of avoiding the baggage of one phrase by inventing another.
How could anyone in this generation of Goldman leadership possibly be approved for government service, and what politician want the public relations baggage of a tainted Goldman banker?
With one stroke the Conservatives had freed themselves of much of the negative baggage of the Thatcher years, and could face the upcoming election with reasonable expectations of success.
And certainly every indication that we have in doing so is they're very thoughtful and completely open-minded and taking a fresh look and trying to free themselves of all the baggage of the past.
Governments are yielding influence to non-governments, by which Peres means not just the conventional non-governmental and multinational organizations, but also global corporations, which, he says, see no borders and carry no baggage of prejudice or class.
What I discovered in my research was this five-year bridge generation, 1991 to1995, carries a tremendous amount of the baggage of the pre-Internet age, but also provides our first vision into the Internet natives, the post-Internet age.
In contrast, both Star Wars and Star Trek franchises are now burdened with the historical baggage of hundreds of related books, cartoons, manuals, and the like, with millions of fans ready to pounce on inconsistencies and voice loud criticisms.
The authors argue that when young adults invest in themselves and their careers before taking on the baggage of marriage, children and a job to pay the bills, they are equipped to make better choices down the road, for themselves and as citizens.
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Obama's run as first lady has not come without stumbles -- her summer vacation at a ritzy resort in Spain in the middle of a recession was a public relations disaster -- like many of her predecessors she has been able to win accolades without suffering from any of the baggage of being commander in chief.
Industry experts applaud the vigilance paid to random searching of baggage and physical searches of passengers, although they wonder how long the extra measures will last.
Virgin America had the best baggage handling rate of all the airlines (0.87 misplaced bags per 1, 000 passengers.) American Eagle showed improvement from 2011 but still came in last, fumbling baggage at a rate of 5.80 mishandled bags per 1, 000 passengers.
It's not the kind of baggage you want to have when you conduct one of these things.
Of course, JPMorgan is a much stronger company and does not carry the mortgage related baggage that Bank of America carries from its acquisition of Countrywide Financial.
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It is wedged in the identity plate of a baggage container, bent double by the force of the blast.
The absence of excess baggage or paralyzing past failures, the willingness to think out of the box and openness to try new things are also huge advantages when trying to problem-solve in limited time.
The alleged thefts took place on board the aircraft during the loading and unloading of baggage, police said.
CNN: Italian police arrest dozens over Alitalia baggage theft
Women should be allowed to be women in the workplace, but that comes with all kinds of baggage.
Serna had plenty of baggage, and the Republicans wouldn't let him -- or the voters -- forget it.
McNamara had a lot of baggage, but he carried it with him to the bank and did great things.
The aim is to reduce the number of misplaced items of baggage, a headache for passengers and airlines alike.
The more Paul rises, the more he needs to temper his rhetoric and fine-tune his message (especially given the kind of baggage he carries).
And he comes with a lot of baggage and they have been very tight about exactly how they're going to handle all the criticism that may come.
The Vivo X1 is one of the more sleek phones we've played with recently, but there's one piece of baggage that comes with that statement: it's slick.
So it's probably one of those that has to be consigned to history, because it has assumed a lot of baggage in what it means, in what it implies.
So the news that dozens of baggage handlers working for the major Italian airline Alitalia have been arrested over alleged theft from passengers' luggage may confirm their worst fears.
CNN: Italian police arrest dozens over Alitalia baggage theft
It wasn't like we were pretending like we weren't together, but at the same time we tried not to bring a lot of baggage with us to work, either.
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