"It's all about meeting new people, " a publicist told me at the door, referring to Badoo.
What is Badoo, and what does this whole list tell us about a society right now?
Number two is Badoo, which you can break down for us in a second.
Badoo is also the 29th most popular website in Spain and the 42nd in Brazil.
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Founded in 2006 by Russian entrepreneur Andrey Andreev, Badoo now connects 153 million people around the world.
There was table football and a free bar sponsored by Badoo, a site for seekers of casual social encounters.
And so popular social networking sites in those countries like Hi-5 and Badoo will start to rise to the top.
While some may doubt Highlight's ability to persuade a mass-market audience to share with strangers, Davison's goals aren't without precedent -- largely thanks to a trail blazed by similar app Badoo.
So when I got an invitation from Badoo, which bills itself as Europe's hottest social-networking website, to attend their American launch in SoHo a few weeks back, I hesitated before hitting the delete button.
Whereas Highlight focuses on specifically locating and identifying strangers in close proximity, Badoo casts its net much wider, linking like-minded souls in nearby neighborhoods and leaving it up to them to set up a physical rendezvous.
Badoo has already achieved the critical mass needed to make it a going concern and seems to have no problem persuading users to share personal details -- a fact that should be encouraging to Highlight and other, newer social startups.
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