Interviewees also indicated that smoking could be used to indicate "inner dissonance" and tension between the "good" and "bad" aspects of character.

BBC: Hollywood defends smoking on screen

Indeed passion is something he brings to all aspects of business, for good or bad.

BBC: Green keeps growing

Researchers are discovering that both good and bad habits spread socially not just weight issues but all aspects of health and wellness, including dietary and exercise habits and stress levels.

FORBES: Promoting Wellness vs. Illness: It's All About We vs. I

One of the aspects of it is actually proving that information has not been changed by a bad actor.

NPR: Will 'Cloud Computing' Work In White House?

The older participants repeatedly ignored the negative aspects when asked to choose, but the younger group reviewed both the good and bad.

FORBES: Magazine Article