She was often bad-mouthed (obviously behind her back) by men over whom she had been promoted.

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Rock simply cannot be credibly played by 60-year-old men with triple chins and bad toupees, pretending still to be excited about songs they wrote 30 or 40 years ago and have played some thousands of times since.

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Would expensive shows like Mad Men and Breaking Bad survive a transition to a viewership-based economy?

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By humanizing them, as Lone Star's writers strive to do, these characters can be both, and viewers are allowed to care about them in spite of--or perhaps because of--their flaws, much as they do the stars of Emmy-winning cable shows like AMC's Breaking Bad and Mad Men and FX's Damages.

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External stressors such as joblessness play a role. (National figures on whether suicides increased in the 2008 recession are not in yet, but suicides generally go up in bad economic times.) The very elderly once had the highest suicide rate, but middle-aged men and women, 45 to 54 (see graph, below), have surged recently and surpassed them.

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It started early: Five months before GSK launched the drug, which works by interfering with the body's ability to absorb fat in food, GSK gave 400 men and women samples and urged them to blog about their experiences--good and bad.

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