Iomega is also pushing backup and recovery software to go with the new drives.

FORBES: Magazine Article

For example, Symantec has started to offer Norton Online Backup, a data recovery software.

FORBES: Symantec Comes Out Swinging For Market Share, Stock Good For $21

For the value-consumer requiring only single-PC backup and recovery, Rebit now offers SaveMe Express backup software, which does not include SmartSave.

ENGADGET: Rebit announces SaveMe backup system for simplistic PC users

Dell also purchased backup, replication, and recovery software specialist AppAssure last month.

FORBES: Dell Snaps Up SonicWall, Grows Still Less Like Apple

Many feel that patching tools, a regular and fully automated backup program, and a strong recovery toolset are more effective in dealing with the risk than antivirus software.

FORBES: Imbibing Macs in the Enterprise