Now striking out on her own with a solo album produced by Led Zeppelin's John Paul Jones, Watkins is putting her own talents on display, with just the right amount of backup.

NPR: Sara Watkins: Summertime Blues

Michael Kirven, the boss of Bluewolf, one such advisory firm, says that because Amazon and other providers have made it so easy for companies to shift their services to the cloud, some customers have been lulled into thinking they don't need the same amount of backup protection as they would elsewhere.

ECONOMIST: Corporate computing: Online reputations in the dirt | The

While competing backup products continue to increase the amount of data stored until there is no more room, SmartSave uniquely grows and shrinks the amount of historical data, while never leaving a user's system unprotected.

ENGADGET: Rebit announces SaveMe backup system for simplistic PC users