Background location data, both with live GPS for backgrounded turn-by-turn, and cell tower-based for lower power draw.

ENGADGET: iPhone OS 4 unveiled, adds multitasking, shipping this summer

The year following publication, Hodgman's buttoned-up visage scored him a spot as the Windows-powered antagonist to Justin Long's Mac, a white backgrounded ad campaign that generated a seemingly endless parade of 30-second spots.

ENGADGET: John Hodgman on the death of publishing and being a Mac trapped in a PC's body