Do you voters identify with his background and values?

NPR: McCain Hopes To Shine In Town Hall-Style Debate

Next, say his admirers, and Mr Brown himself, he is a man of strong values, derived from his Presbyterian background.

ECONOMIST: It might win Gordon Brown an election. But then what?

Given my background, my politics, and my professed values and ideals, there will no doubt be those for whom my statements of condemnation are not enough.

NPR: Obama Forced to Address Relationship with Pastor

Instead of telling people about yourself, including your background, family, hobbies, vision, values and your preferred way of working, new leaders can leave breadcrumbs so people can find out about them.

FORBES: How to Manage Your Personal Brand, Especially During a Job Search

Our values emerge when the shadow of possessions are put in the background.

FORBES: Do you know the value of your Values?