To come back to my original point, the jump between Mass Effect 2 and 3 in gameplay mechanics is that of expansion pack quality, and not a real sequel.

FORBES: New Video Shows Mass Effect 3 Day-One DLC Already On Disc

One plausible starting point is to bring the original brand literally back to life for the managers charged with the revival task.

FORBES: Resurrect Your Brand By Unearthing Its Origins