If Ford wants to bring back the Taurus, it needs to follow its own example and reinvent the car from scratchto shake up the industry, the way it did with the original Taurus back in 1986.
Myriad has no more right to patent these parts of the naturally occurring code in the human genome than it would to patent an apple, or a branch off of a tree that could be used to hit a ball or scratch your back, Ravicher says.
General Motors launched the Saturn Corp. back in 1985 to create not only a brand-new car from scratch but a brand-new way of building cars and empowering workers.
They have to rip up all the good work of the last 12 months and start again from scratch - and there has to be a huge question mark over whether they can bounce back in those circumstances.