"The near term will obviously be challenging, but when consumer spending resumes its long-term uptrend, we expect Polaris to get back on a growth track, as there remains plenty of room for market penetration abroad as well as with the military and right here in the U.S., " says Hare.

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And Rodgers is sure his second-placed Swansea's "possession with penetration" mantra is best when the pressure comes on for a place back in the top-flight.

BBC: Rodgers insists promotion pressure suits Swansea City