One day, decades from now, people may look back on our reckless consumption of soft drinks and chips in the same way that we today look back at a three-pack-a-day smoking habit.
But Rock of Gibraltar, ridden by Michael Kinane, tucked in confidently at the back of the pack, apparently certain that a kick during the final furlong would be enough.
But the 28-year-old, who finished fifth in the US Open earlier this year, was catapulted back into the chasing pack by a disastrous quadruple-bogey on 5.