The pop legend - whose baby daughter was born last month - beat off stiff competition from James Bond star Pierce Brosnan and Oscar nominee Jude Law.

BBC: Bowie 'most stylish man'

His stumble follows on the heels of last year's failure, "Ghost the Musical, " with songs by mega-songwriters Dave Stewart (half of the Eurythmics) and Glen Ballard, and 2008's "Cry-Baby, " with songs co-written by a member of the pop group Fountains of Wayne.

WSJ: Pop songwriters find excitement in stage musicals

American culture, meanwhile, is still conditioned --through the media and pop culture -- to believe that many women's greatest desire is to have a baby.

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