For Seinfeld fans, think about the great chocolate babka versus the lesser cinnamon babka.

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For the filling, Mr. Scheft's secret weapon is Nutella, which remains gooey even once the babka has cooled.

WSJ: Delicious Babka With Nutella

On a recent visit to Israel, I tasted a babka that offered the gift of filling in every bite.

WSJ: Delicious Babka With Nutella

Once I'd scribbled down the recipe and lots of notes, I set aside the next Sunday for Project Babka.

WSJ: Delicious Babka With Nutella

Mr. Scheft explained, "The dough we're going to make is brioche light" a buttery challah hybrid that lends itself beautifully to babka.

WSJ: Delicious Babka With Nutella

As he got to work, he assured me that all you need for babka are great ingredients, common sense and a bit of inner Zen.

WSJ: Delicious Babka With Nutella

His chocolate babka, in particular, has quickly garnered a cult following.

WSJ: Delicious Babka With Nutella

If Airbus does nothing, says Scott Babka, an analyst at Morgan Stanley, an investment bank, its profit margin will be some 4% and it will be destroying capital.

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