Moreover, as I think you know, plan B represents -- or would represent a major step backward in these discussions and a major step backward for the American people.

WHITEHOUSE: Press Briefing

Regular readers will know I think the European Parliament is full of far too many B Team mediocrities who could not make it in national politics, and who like nothing better than scoring big wins against national governments.

ECONOMIST: European politics

But I do know a few things about names, and about names in politics, and what I know is: (a) brand names sell in politics, and (b) like in showbiz, it may not matter what you say as long as they spell your name right.

FORBES: Is The Bush Name A More Important Legacy Than The Bush Library?