But after speaking with Azria, I realized that that was actually the point: fun, flirty and, well, safe.
Hemlines shorter than that tend to work best on the very young, says Ms. Azria, who is in her 40s.
WSJ: Tricks of the Trade: Hitting the Right Note for a Night on the Town
Sometimes, Ms. Azria will wear a longer dress or skirt but accentuate her legs with an asymmetrical hemline or dramatic slits.
WSJ: Tricks of the Trade: Hitting the Right Note for a Night on the Town
From the moment the first model strutted on the BCBG Max Azria runway, you could already tell that fashion is in an optimistic mood.
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But the big news from his runway is the mix of leather and lace reinforcing the trend started by BCBG Max Azria the day before.
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Ms. Azria also considers whether photos are likely to be taken.
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So in other words, the looks Max Azria debuted on the runway are polished products of what stores have already been snatching up for the coming seasons.
"You want to look simple, not overdone, " says Ms. Azria.
WSJ: Tricks of the Trade: Hitting the Right Note for a Night on the Town
Max Azria wanted to infuse the metal sculptures of the artist duo Les Lalanne with the bandage silhouette of the Herve Leger line, but what he got was urban jungle-inspired armor.
Azria mixed studs, exposed zips, fur and beading with the bandage silhouette for which Leger and his namesake label are known, creating a riot of black, white and autumnal animal prints.
Layering a solid turtleneck under a classic tweed suit or simple dress, as seen in Matthew Williamson, Milly and Max Azria's runway shows, is another great way to revive pieces that many consumers already have hanging in their closets.
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