Ayo Oluwole, marketing chief at ModifyWatches, has found backing for his company's line of watches.

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Auditions take place in front of orchestra general manager Keith Lau and AYO founder and artistic director, Richard Pontzious, who has a reputation of being as impatient as you-know-who.

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"Whoever ... builds infrastructure, provides cheap products for markets and loans to support government initiatives will always have an influence over Africa affairs, " said Ayo Johnson, director of Viewpoint Africa, an organization that sells content about Africa to media outlets internationally.

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