What affluent Millennials prioritize is the awesome group photo that can be posted on their Facebook wall.

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Contest-based hiring works only if companies such as InterviewStreet, HireVue and London-based Codility provide access to a uniquely awesome group of programmers.

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This group usually has awesome promotional capability through television and other media.

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Just as an example, note musical sketch from 2009 where comedy group Axis of Awesome amaze their audience by playing 36 modern pop songs over the same four-chord structure, in one long sequence.

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When he destroyed England in the 1995 World Cup semi-final it reaffirmed All Black dominance over England, and he was once again awesome when New Zealand beat England in the 1999 group stages.

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It was awesome to see this deep mutual respect grow as each group watched the other do their thing.

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And the Parliamentary Commission on Banking Standards, (at 9.45am) maintain their awesome work-rate by taking evidence from Eric Daniels, former chief executive, Lloyds Banking Group.

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But, ultimately, the former is a group of your friends telling people that a game they have not seen either will be awesome, and the other is often a series of rostrum camera shots of concept art and non-interactive 3D renders.

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