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In the past decade the motorcycle industry has been growing increasingly away from its blue collar roots.
FORBES: Coolest Winter Bikes
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Carried away, they competed for highest collar, most corseted waist.
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While Obama has been solidifying his base of younger, college-educated, higher-paid voters, he has steadily been chipping away Clinton's base of blue-collar, older, working-class voters.
CNN: Analysis: Obama continues to chip away at Clinton's base
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The key demographic for low-priced beer drinkers is blue-collar males in their 20s, who might shy away from the premium prices commanded by craft beers.
FORBES: With InBev Suit, Feds Fight To Keep Beer Cheap For Young Blue-Collar Men. Maybe That's Not A Good Idea.
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However, two-thirds of this self-selected sample were men, many of them in white-collar jobs: just the sort of chaps most likely to have a third party of their own tucked away somewhere.
ECONOMIST: China takes a new look at divorce