Most publishers shy away from ad exchanges for fear that they drive down revenues.
They were as useless as the person who threw away your ad without looking at it.
This year, "Tide washed away the ad competition, " said Mark Wnek, creative director of the United Nations global education program.
The fine line between female friendliness and flirtatious invitations (a line that many men confuse) are done away with in this ad.
This could be just the beginning, says Mr Aspesi: after the election next year a new centre-left government may seek to redraw Italy's media landscape, redirecting ad money away from television and towards newspapers and other media to boost plurality.
Some of the biggest threats to newspaper profits have come from Web sites like Craigslist and Monster.com, online advertising venues that are chipping away at newspapers' classified ad sections.
How annoying would it be to accidently tap on an ad that takes you away from what you were reading on your iPad?
One trend, he says, is that there are many (too many, is the implication) ad tech companies chipping away at the dollars going to publishers.
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Newspapers have been watching Google with a certain amount of awe and envy as the search engine snatched away more and more of their ad revenue.
On the other hand, if Groupon is wrong and it has to keep spending to attract customers the way it is now, then it will likely never be profitable and those ad dollars will go away anyway.
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Song proposes that Ad Agency Planners will break away and form their own niche practices.
He had hoped that Microsoft would save its ad budget and give Surface away for free.
The whole arrangement, particularly that last part, was terrifying to publishers, who saw an ad-revenue future burned away in a stark landscape of text-only syndication.
In a Zuckbergian vision of the future, no doubt every last action, from the toilet we used to the sidewalk we walked on will be carefully monitored and recorded until everything that makes a person a person can be filed away, clicked, and used to maximize ad revenues.
The fear is that eyeballs shifting to watching TV on iPads and other tablets and away from TVs hurts measured viewership and in turn ad revenues for programmers.
And even though you made the point about cutting the deficit, a lot of people will read about it, hear about this ad -- we're a month away from the election and we're talking about Big Bird.
The ad made the owners look like Grinches for keeping football away from the fans.
Weeks away from the big game, CBS has sold most of its ad inventory.
To his surprise, ad agency art directors and music promoters from as far away as New York, Seattle and Atlanta started stopping by.
Lee Partners and Bain Capital, reflects a sense among investors that the slowdown in newspaper circulation and ad spending amid growing competition from the Internet is not going away anytime soon.
Afraid the ads would scare away their viewers, Hecox and Padilla at first secretly turned off the ad function, so even though they were attracting millions of viewers, none of the hits was counting toward their ad revenue.
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The ad that SafeMinds is trying to run is intended to scare people away from getting their flu vaccine, just as flu season is beginning.
It is giving away the SDK for free, but taking an estimated 1-2% share of revenue from the ad networks that end up using the technology for their ads.
The video on demand business is something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
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