Since stepping into the national spotlight, Haglund has continued to spread awareness as a role model for young girls.

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Ruthie Alcaide from season eight of "The Real World, " who became a spokesperson for alcohol awareness, might provide a role model for Sorrentino, whose own situation also involved a stint in rehab.

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Specialty films whose success depends on platform releases that slowly build in awareness would be severely threatened under this new model.

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The traditional advertising model of spending 90% of advertising between awareness and purchase are not relevant anymore.

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The recent recession and a growing environmental awareness have joined forces with our connected society, creating an economic model that is both very old and wonderfully new.

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Throughout the IYB steady progress was made towards the establishment of an Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) on the model of the IPCC, pivotal in assessing the science and raising global awareness of climate change.

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The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.

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