To raise pubilc and political awareness about the benefits of going green and increasing energy efficiency -- and perhaps pick up an additional sponsor or two for its second-gen aircraft (currently in development) meant to fly around the world in 2015.
It might take longer to gain mainstream awareness, but with the groundswell of social media and capital efficiency of building a company, media reach is no longer a gating item.
The CEA surveyed 1, 250 adults to assess consumer awareness and attitudes toward energy management and, in particular, how energy efficiency gains in consumer electronics products have changed purchasing habits.