Within a few months, he partnered with the National Foundation for Celiac Awareness and now produces content for its website and gluten-free food providers while also acting.

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Interestingly, the post itself is an example of content-driven engagement that promotes brand awareness.

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That inspired a huge shift in my content, with higher standards, and an almost paranoid awareness of every single line of appropriateness out there.

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Through all the content we had created we felt were creating a lot of awareness for our cause partners, but not necessarily a lot of impact.

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