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He speculated that Twitter ads may be better for time-sensitive events rather than for awareness-building efforts.
WSJ: Twitter's Mobile Ads Begin to Click
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Once that happens, you start spreading funnel responsibilities (including awareness-building, lead generation and lead nurturing) across a community of thousands.
FORBES: Seth Godin Pokes the Box
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This three-year project aims to improve the capacities to combat the illicit trafficking of cultural property in Mongolia through the enhancement of operational capacity-building actions and awareness-raising activities.
UNESCO: CULTURE
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It is designed to strengthen legal protection, research, cooperation, awareness-raising and capacity-building.
UNESCO: Underwater Cultural Heritage
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It is designed to strengthen legal protection, cooperation, awareness-raising and capacity-building.
UNESCO: MEDIA SERVICES
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Denmark will also implement new measures to reduce gender-based violence, focusing on increasing the awareness on violence in the family and capacity-building among municipal authorities and front line staff.
WHITEHOUSE: The White House
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It demands greater awareness-raising about the cultural dimension of development and capacity-building for development actors, cultural entrepreneurs and artists.
UNESCO: THEMES
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"By building communities and generating more awareness about the growing start-up ecosystem in Chicago, we will be able to attract more development talent from the local universities and other areas throughout the country, " says entrepreneurRyan Leavitt, Catapult's co-founder and president.
WSJ: A Start-Up Ecosystem Forms in Chicago
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The glitz and the glamour may have faded from the wonderful experience of Miss America, but my commitment to raising awareness about autism and building bridges of acceptance grows stronger each day -- especially after I read e-mails, Facebook posts or tweets from the people who have supported my journey.
CNN: Miss Montana: Autism doesn't define me
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In order to even get to the stage where a deal is on the table, both sides of a partnership needed to be firm believers that those resources would be well-utilized (be it for generating new revenue streams, building a better product, generating brand awareness, etc.).
FORBES: Why Deals Die