Executives quickly learned the one thing they had to avoid at all costs: downtime.
This is the kind of publicity that Unilever, an equally high-profile multinational company, needs to avoid at all costs.
Investors love to fund growth and scaling of a proven business model for entrepreneurs, and they avoid at all costs funding research and development for engineers.
President Obama and former President Clinton are adamantly warning that the devilish sequestering of the federal budget is a bout of austerity we should avoid at all costs.
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The BBC's business editor Robert Peston told the programme: "What the eurozone wants to avoid at all costs is a meltdown in Spain, " if Greece defaults on its debts.
Turn off your cell phone and avoid it at all costs during the actual interview.
Hold the pitch on neutral territory, keep their company name and logo out of sight and avoid mirrors at all costs.
But existing institutions are hard-wired to avoid irrationality at all costs.
That's especially true in hockey, where the combination of speed, power, hard ice and even harder pucks can take a toll on even the best players, who usually avoid fights at all costs.
He suggested council officials with the power to issue fines for minor offences should be forced to wear bowler hats so everyone knew they were "proper, thorough-going bureaucrats" and could avoid them at all costs.
Utilize data whenever possible, and avoid logical fallacies at all costs.
In the early phases of this crisis, it seemed that protectionism was one thing the world did not have to fret about: the lessons of the 1930s (avoid trade wars at all costs) had apparently been learned.
While I try at all costs to avoid making predictions, I can say that the action seems to favor the bull camp at the present time.
Avoid downsizing and other mass terminations at all costs.
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An exaggeration, perhaps, but still something that Venezuela would at all costs like to avoid.
Under the plans, Broadway, Levenshulme, Miles Platting and Withington swimming pools would all close to "avoid high ongoing maintenance and running costs", though three new facilities - at Hough End, Levenshulme and Beswick - will open as replacements by 2015.
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