The average viewership of SPL games was 150, 000 but the average viewership for Rangers versus Celtic was 900, 000.
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Despite the buzz, average viewership across the schedule among 18- to 34-year-olds (women and men) fell about 12% this season, according to Nielsen Media Research.
Average viewership of boxing on Showtime was up 30% in 2012.
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According to early Nielsen estimates, his opener was up about 25% from his average viewership during the first quarter last year and, among advertiser-beloved adults aged18 to 49, averaged a 1.6 rating.
In the week ending June 10, 2012 which included the NBA playoffs, the average prime time ESPN viewership was 4.7 million.
At peak, over 1.1 million people were watching LoL pro gamers play online (a stat that beats the viewership of an average MLB game).
Overall viewership rose 16% for a total day average of 1.2 million viewers.
For the winter games, the viewership is up 30% in two years, to an average of 413, 000 households on the three channels.
Since 1985, typical viewership for a Game Six comes in 18% higher than the average for the first five games of a Series.
Viewership among both Hispanic and African American populations is 74% below the national average.
All of this as the television ratings sag: Only 15.5 million viewers on average tuned in to the DNC in 2004, down 24% from 1992--the highest viewership since 1984--according to Nielsen Media Research.
In fact, over the last five years, viewership for Emmy-winning drama series declined 12% the following season, whereas Oscar winners experienced an average box office jump of 15% the week after a win.
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