Meaning, is the average viewer willing to engage with the television show in new, more active, ways.
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Moreover, Brazilians log onto their Orkut account more times per month than the average viewer logs onto Facebook worldwide.
But the reality is that their average viewer is more likely to be a hard-working Dad or even a retiree.
While these stories are in fact anecdotal, the average viewer of the news might see the circus and believe that retail sales must be robust.
With the above, an average viewer can watch free broadcast content with high quality picture and still potentially save money compared to average pay-TV subscription service.
With an average viewer age of 24 years, WB has the youngest -- and most desirable -- demographics of all networks, even surpassing Murdoch's Fox TV Network, which has an average prime time viewing age of 33.
Blinkx got a head start by licensing Autonomy's software, which was designed primarily for use within large companies. (Autonomy has a 10% stake in Blinkx.) Chandratillake started with a dozen programmers to refine the software to better locate and categorize video for the average viewer.
The much anticipated matchup between Suzuki and Matsuzaka got an average viewer rating of 10.7% in Tokyo (peaking at 13.3% when Matsuzaka faced Suzuki), where the game was shown live by national broadcaster NHK at 8:35 a.m. (the advertisements behind home plate appeared in Japanese to cater to those viewing the game in Japan).
To the average movie viewer it might seem mysterious that there should be any controversy about who produced a film.
Sure, this demonstrated something more dedicated fans of soccer already knew, but it is highly explanatory to the more casual fan represented by the average ESPN viewer.
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Apparently Kellner has never used a VCR, or has some inflated idea about the respect that the average TV viewer has for the sanctity of the TV commercial.
In its first four months OWN attracted only 148, 000 viewer on average, according to the New York Times.
Adap.tv, another ad network, came in third with 553 million impressions and an average of 10.2 ads per viewer.
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On the online video front, comScore reported that 174 million U.S. internet users watched online video for an average of 14.8 hours per viewer in a total of 5.7 billion viewing sessions in March.
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The problem with judging the winners and losers is that as an observer you have to second guess what the average voter wants - an aggressive exchange which might appeal to one viewer could prove a complete turn off for another.
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