These manufacturers are able to analyze a price elasticity curve, yielding a forecast of the average unit retail price before product development dollars are spent.

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In addition to the retail price (MSRP), the manufacturer also attempts to estimate the average unit retail price (AUR).

FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?

The average software unit price is lower than retail prices one would find in stores.

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It is calculated using the same blend of prices by which IDC determines the average software unit price, including: retail, volume license, OEM, free, open-source, etc.

FORBES: Business Software Alliance Gets It Wrong on Software Theft Again

Having calculated the total units of software installed, as well as the number of legitimate and unlicensed software units installed and the average price per software unit, IDC is able to calculate the commercial value of unlicensed software.

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Motorola Mobility is more akin to RIM both in terms of expected 2011 unit sales and the average price point of those sales.

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However, a spokesperson for Enron told the BBC that the average price of power per unit sold to the state government in the last year came to five Rupees and the cost will come down further once the Dabhol Power Co becomes a fully gas-based plant.

BBC: India casts doubt on Enron project

Currently trading close to its 52-week high, the ever-increasing gap between the unit price and that of the moving average lines indicates more bullishness.

FORBES: Tesoro Logistics Jumps 30% Since June, Still Yields 4.2%