This would in turn help Delta in increasing its average occupancy rate, thereby improving the load factors.

FORBES: Delta Deal With Aeromexico Helps Give DAL Stock Lift To $9

The average daily rate hiked 2.7% and occupancy increased 3.4 percentage points to 80.1%.

FORBES: DiamondRock To Sell Three Properties, Meets Profit Expectations

When I see a hotel for sale, I hope to see that the broker provided an average daily rate (ADR) in addition to the hotel's occupancy percentage.

FORBES: What Does It Take To Start A Hotel?