Without driving one, 37% of drivers aged 18 to 37 would definitely or probably buy a vehicle capable of fully autonomous driving, according to a JD Power research survey.

BBC: Will driverless cars mean computer crashes?

Audi unveiled its new futuristic LED headlights, which the company claims will increase visibility and reduce the chances of a collision and Lexus unveiled a new high-tech autonomous vehicle that could pave the way towards self-driving cars.

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"We are introducing autonomous vehicle technology to improve people's lives by making driving safer, more enjoyable, and more efficient, " the company said.

WSJ: Self-Driving Cars Spark New Guidelines

Continental's highly automated vehicle, however, is an intermediate step toward autonomous driving.

ENGADGET: Continental gets automated vehicle approved for Nevada roads